Our
Story
Welcome to Maxx Industries – a testament to decades of excellence and a commitment to unparalleled quality under the visionary leadership of our Business Owner and CEO, Sasha Novakovic.
Established many years ago, Maxx Industries has undergone a transformative journey in the last decade, reaching new heights of success since Sasha Novakovic assumed the role of CEO. With a passion for excellence and a wealth of experience exceeding 35 years, Sasha has brought European quality standards to the forefront of our operations.
Headquartered in the scenic landscapes of Palm Desert, Maxx Industries has become synonymous with delivering top-notch products and services. Sasha Novakovic's dedication to quality is not just a commitment; it's a standard that defines us. His extensive industry experience and commitment to excellence ensure that every product bearing the Maxx Industries name is crafted with precision and meets the highest standards.
What sets Maxx Industries apart is Sasha's unique relationships with both domestic and international factories. These partnerships enable us to source and provide the market with the highest quality products at unbeatable prices. At Maxx Industries, we don't just meet industry standards; we exceed them, making luxury and quality accessible to all.
Our commitment extends beyond product sales. Maxx Industries is proud to collaborate with licensed contractors specializing in flooring installation. This holistic approach allows us to be your one-stop solution, turning your dream home into a reality. Our partnerships ensure that the installation process is seamless, efficient, and completed to the highest standards.
At Maxx Industries, we believe in creating more than just products; we create experiences. Whether you're looking for superior flooring options or a reliable partner for installation, Maxx Industries is here to exceed your expectations. Join us on this journey of quality, innovation, and transformation – where your vision meets our commitment to excellence.
Meet Our Team
Sasha Novakovic - CEO - Owner
Sasha Novakovic is the driving force behind Maxx Industries, whose journey from Sarajevo, Bosnia and Herzegovina to the sunny Coachella Valley has been marked by a rich tapestry of experience, dedication, and a commitment to excellence.
Sasha's career in the realms of architecture and construction spans across the European continent, with notable stints in former Yugoslavia, Turkey, and Germany. His formative years were shaped by the diverse challenges and inspirations of working in different cultural and architectural landscapes. Each project contributed to his vast reservoir of knowledge and expertise, setting the stage for his future endeavors.
In 1998, Sasha made a pivotal decision to settle in the picturesque Coachella Valley, bringing with him a wealth of experience and a vision for transforming spaces. For over a decade, he immersed himself in the intricacies of renovation, specializing in flooring removal and installation.
In 2010, Sasha took the reins of the Max Industries, seizing the opportunity to take company to new heights. With a steadfast commitment to quality and an unwavering work ethic, he has propelled Maxx Industries to the forefront of the industry over the past decade.
For the past 10 years, Sasha has leveraged his extensive international experience to curate and deliver the finest products to our valued customers. His dedication to sourcing the best materials and his insistence on upholding European quality standards have become the hallmark of Maxx Industries.
Sasha Novakovic's journey is not just a personal narrative; it's a testament to Maxx Industries' commitment to providing the best for its customers. With a blend of international expertise and a local touch, Sasha continues to lead Maxx Industries towards new horizons, where the legacy of quality and innovation thrives.
Predrag Novakovic - GENERAL MANAGER
Predrag is a key player in the Maxx Industries, who has brought a fresh perspective and modern vigor to our team.
Born in the cultural tapestry of Sarajevo, Predrag embarked on a transcontinental journey with his father Sasha and the rest of his family, making the United States their new home in 1998. His early exposure to the diverse European landscape, coupled with the rich cultural heritage of Bosnia and Herzegovina, instilled in him a unique blend of traditions and a global outlook.
Predrag's academic journey led him to the University of California, Santa Barbara, where he honed his skills and acquired a deep understanding of the ever-evolving digital marketing landscape. For a decade, he immersed himself in the intricacies of the industry, navigating the digital realm with finesse and innovation.
In 2020, driven by a shared vision of progress and growth, Predrag joined Maxx Industries. His entry into the company marked a significant milestone as he brought a wealth of digital marketing expertise to the table. Predrag's mission is clear – to modernize and expedite workflows, ensuring that Maxx Industries remains at the forefront of innovation in the ever-changing business landscape.
With an eye on the future, Predrag is dedicated to growing the business while preserving the small family-owned feel that defines Maxx Industries. His strategic approach, coupled with a commitment to fostering a collaborative and dynamic work environment, sets the stage for a new chapter in the company's journey.
As Maxx Industries embraces the digital age, Predrag's presence is instrumental in steering the company towards success.